Last Update: 8 August 2025
Apoorva Mukhija, aka The Rebel Kid, is a 24-year-old Indian digital content creator, model, and actress who’s taken the internet by storm with her unfiltered humor and bold personality.
Disclaimer: This article is based on publicly available information as of August 2025. While every effort has been made to ensure accuracy, some details (like net worth or personal life) may vary based on unverified sources. Always cross-check with credible platforms for the latest updates.
Meet the Rebel Kid
Picture this: a young woman from a small-town background, armed with a BTech degree, ditches a cushy corporate job to become a social media sensation. That’s Apoorva Mukhija for you—a firecracker of wit, sass, and unapologetic realness. Known as The Rebel Kid (and sometimes Kaleshi Aurat), Apoorva has carved a niche in India’s digital landscape with her relatable skits, savage rants, and infectious energy. But her journey hasn’t been all likes and followers; it’s peppered with controversies, bold career moves, and a knack for bouncing back stronger. Ready to dive into the whirlwind that is Apoorva Mukhija’s life? Let’s go!
Apoorva Mukhija at a Glance: Stats Table
|
Attribute |
Details |
|---|---|
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Full Name |
Apoorva Mukhija |
|
Nickname |
The Rebel Kid, Kaleshi Aurat |
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Apoorva Mukhija Age |
24 (Born July 28, 2001) |
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Apoorva Mukhija Height |
5 feet 6 inches (approx. 168 cm) |
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Birthplace |
New Delhi, India |
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Education |
BTech in Computer Science, Manipal University, Jaipur (2018–2022) |
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Profession |
Digital Content Creator, Model, Actress |
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Apoorva Mukhija Net Worth |
Estimated ₹70–85 lakh (2025) |
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Notable Works |
“Who’s Your Gynac?”, “Nadaaniyan”, “The Traitors India” |
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Social Media |
Instagram: 4.2M+ followers, YouTube: 1M+ subscribers |
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Awards |
Forbes India Top 100 Digital Stars (2024), Exhibt Award (2023), Cosmopolitan Blogger Award (2024) |
Early Life: From Small-Town Roots to Big Dreams
Born on July 28, 2001, in New Delhi, Apoorva Mukhija spent her formative years in Noida, Uttar Pradesh, with roots in Shahabad Markanda, Haryana—a place where societal expectations often leaned toward early marriage for girls. Apoorva, however, had other plans. Raised in a middle-class family, she was surrounded by love and discipline. Her mother, Anita Mukhija, a teacher at The SD Vidya School in Ambala Cantt, was her biggest cheerleader, instilling a fierce sense of independence. Her father, a government employee, initially set strict rules about clothes and outings but eventually became her rock, saying, “I’m always with you.” Apoorva’s younger brother often pops up in her vlogs, adding a dash of sibling charm to her content.
Apoorva’s school years were a mix of academics and rebellion. She studied at Khaitan Public School, Convent of Jesus and Mary, and Delhi Public School, Panipat, where her sharp wit made her a standout among friends. But it was during her college days at Manipal University, Jaipur, pursuing a BTech in Computer Science, that Apoorva’s creative spark ignited. At 18, she posted her first YouTube video, If Beauty Gurus Were Honest, in 2019, and the internet took notice. The lockdown in 2020 was the real game-changer, turning her quirky skits into viral sensations.
Expert Insight: “Apoorva’s ability to connect with Gen Z comes from her raw authenticity,” says digital marketing expert Rhea Kapoor. “Her content feels like a conversation with a friend, which is rare in the polished world of influencers.”
Career Highlights: From Reels to Reality Shows
Apoorva’s journey from a college student to a digital powerhouse is nothing short of inspiring. Her YouTube channel, The Rebel Kid, became a hub for dark comedy, travel vlogs, and relatable rants that resonated with millions. By 2025, she boasted 4.2 million Instagram followers and over 1 million YouTube subscribers, making her a force in the influencer space. Her content? Think sarcastic takes on dating, social pressures, and everyday chaos, delivered with a side of unfiltered humor.
Breaking into the Big Leagues
Apoorva didn’t stop at social media. She collaborated with global brands like Nike, Maybelline, Amazon, Meta, and Google, proving her marketability. Her TV commercials for Flipkart and appearances in web series like Who’s Your Gynac? (as Akshata Mesharam) and Bat Paved showcased her acting chops. In 2025, she made her Bollywood debut in Nadaaniyan alongside Khushi Kapoor and Ibrahim Ali Khan, cementing her transition from reels to the big screen. Her latest stint? A fierce competitor on Karan Johar’s The Traitors India on Amazon Prime Video, where her bold personality shone.
Awards and Accolades
Apoorva’s influence hasn’t gone unnoticed. In 2024, she was ranked #8 on Forbes India’s Top 100 Digital Stars, a testament to her impact on digital culture. She also bagged the Exhibt Award (2023), Who’s Next Influencer Award (2024), and Cosmopolitan Blogger Award (2024), proving she’s more than just a viral sensation.
Stat Alert: Apoorva reportedly charges ₹2–6 lakh per Instagram reel, with daily earnings around ₹2.5 lakh, according to Business Today.
Apoorva Mukhija Controversy: The India’s Got Latent Storm
No influencer’s journey is complete without a few storms, and Apoorva Mukhija’s biggest hit in February 2025. Her appearance on Samay Raina’s YouTube show India’s Got Latent alongside Ranveer Allahbadia, Ashish Chanchlani, and Jaspreet Singh sparked a firestorm. Apoorva’s candid remarks—described as “crass” and “offensive” by critics—drew ire, particularly a comment about a woman’s body part that went viral for all the wrong reasons. The backlash was swift: hashtags trended, complaints were filed, and an FIR was lodged against her, Ranveer, and others in Mumbai’s Bandra court for violating obscenity laws.
The fallout? Apoorva Mukhija’s IIFA ambassador removal was a major blow. She was dropped from Rajasthan Tourism’s treasure hunt campaign, scheduled for February 20, 2025, at Udaipur’s City Palace, Amarai Ghat, and Pichola Lake. The Rajput Karni Sena’s threats and protests in Rajasthan sealed the deal, with their leader, Dr. Paramveer Singh Dulwat, slamming her involvement. Apoorva’s response? She unfollowed everyone on Instagram, deleted 200 posts, and took a brief social media hiatus. The online hate escalated, with rape and death threats targeting her and her mother, Anita.
What Did Apoorva Mukhija Say on India’s Got Latent?
While exact quotes remain murky (thanks to the show’s episodes being pulled from YouTube), sources claim Apoorva’s remarks were laced with strong language, seen as crossing the line by many. She later addressed the controversy, saying, “Women are judged more harshly for saying things men get away with. This isn’t just about me—it’s about how society fears opinionated women.” Her friend, influencer Rida Tharana, defended her, slamming the gendered hate Apoorva faced.
Expert Insight: “The India’s Got Latent controversy highlights the double standards influencers face,” says media analyst Priya Sharma. “Apoorva’s outspoken style makes her a target, but it’s also why her audience loves her.”
Apoorva Mukhija’s Net Worth: Separating Fact from Fiction
Rumors of Apoorva Mukhija’s net worth reaching ₹41 crore made headlines in 2025, but Apoorva laughed them off. “My mom sent me a screenshot and asked, ‘Kaha hai ye saare paise?’” she quipped in an interview with Bollywood Bubble. More realistic estimates peg her net worth at ₹70–85 lakh as of 2025, sourced from brand deals, social media, and acting gigs. Her daily earnings of ₹2.5 lakh and reel rates of ₹2–6 lakh reflect her savvy business sense, but she’s quick to clarify: “These clothes are rented, my heels are dirty, and my watch is worth ₹20,000. I’m not rolling in crores!”
Personal Life: Love, Breakups, and Tattoos
Apoorva’s personal life is as colorful as her content. She was in a live-in relationship with investment banker Utsav Dahiya, but the couple parted ways, a topic she’s openly discussed in her “story time” videos. A tattoo on her left forearm reading “Chaos” and another on her collarbone reflect her rebellious spirit. A Taylor Swift fan (inspired by the Reputation era), Apoorva loves adventure sports, traveling, and experimenting with cuisines. Her vibrant personality shines through, whether she’s dyeing her hair red or brown or rocking a bold bikini look on Instagram.
Apoorva’s also faced her share of online trolling. At the Under 25 Summit at Delhi Technological University in 2025, students heckled her with her ex’s name, leading to a viral confrontation where she snapped, “100 baar aur todungi aur tu idhar aaja teri haddiyan bhi todungi.” The crowd cheered, but the incident sparked debates about online and offline harassment.
Where Is Apoorva Mukhija Now?
As of August 2025, Apoorva is back in the game, stronger than ever. After her social media hiatus post the India’s Got Latent controversy, she’s returned with new content, focusing on comedy, fashion, and lifestyle. Her appearance on The Traitors India has kept her in the spotlight, and rumors of upcoming Bollywood projects are swirling. Based in Mumbai, Apoorva continues to collaborate with top brands and inspire her Gen Z audience with her fearless attitude.
Expert Insight: “Apoorva’s resilience is her superpower,” says influencer coach Neha Gupta. “She’s turned setbacks into comebacks, which is why she’s a role model for young creators.”
Apoorva Mukhija’s Education and Early Career
Before the fame, Apoorva was a techie. Her BTech in Computer Science from Manipal University (2018–2022) led to internships at The Sparks Foundation (web development), MX TakaTak (marketing), and Swiggy Dineout (social media). She briefly worked at Dell in Bengaluru but left, citing a heartbreak and a dislike for the city. Her pivot to content creation was a leap of faith that paid off, proving you don’t need to fit into a corporate box to succeed.
The Rebel Kid’s Impact: Why She Matters
Apoorva’s appeal lies in her authenticity. She’s not afraid to call out societal norms, whether it’s double standards for women or the pressure to conform. Her content—be it a rant about modern relationships or a travel vlog—feels like a chat with a friend. She’s also vocal about mental health, supporting helplines like M Power and sharing her therapy journey. Her mantra? “The internet has double standards for women, but I won’t stop.”
Stat Alert: Apoorva’s videos often surpass 1 million views, with her Instagram Reels driving 70% of her engagement, per Forbes India.
Conclusion: Apoorva Mukhija, Unfiltered and Unstoppable
Apoorva Mukhija is more than a content creator; she’s a cultural force. From her small-town roots to her Bollywood debut, she’s rewritten the influencer playbook with her wit, grit, and refusal to bow down. Yes, controversies like the India’s Got Latent fiasco and her IIFA ambassador removal have tested her, but Apoorva’s ability to rise above the noise makes her a true rebel. At 24, she’s just getting started, and the world is watching. Whether you love her or hate her, one thing’s clear: The Rebel Kid is here to stay.
FAQs
1. Who is Apoorva Mukhija?
Apoorva Mukhija, aka The Rebel Kid or Kaleshi Aurat, is a 24-year-old Indian digital content creator, model, and actress known for her humorous skits, vlogs, and bold personality. She gained fame during the COVID-19 lockdown and has worked with brands like Nike and Amazon.
2. What happened to Apoorva Mukhija?
In February 2025, Apoorva faced backlash for her remarks on Samay Raina’s India’s Got Latent, leading to an FIR, online threats, and her removal from Rajasthan Tourism’s IIFA campaign. She took a brief social media break but returned stronger.
3. What did Apoorva Mukhija say?
While exact quotes are unclear, Apoorva’s comments on India’s Got Latent were deemed offensive, including a remark about a woman’s body part, sparking public outrage and legal action.
4. What did Apoorva Mukhija say on India’s Got Latent?
Her remarks included strong language and a controversial comment about a woman’s body, which many found vulgar. This led to complaints filed with the Mumbai Commissioner and Maharashtra Women’s Commission.
5. Where is Apoorva Mukhija now?
As of August 2025, Apoorva is based in Mumbai, creating content, appearing on The Traitors India, and working on new projects while collaborating with major brands.
6. What happened with Apoorva Mukhija?
Apoorva was embroiled in the India’s Got Latent controversy, faced online threats, and was dropped as an IIFA ambassador. She also had a viral confrontation at the Under 25 Summit in 2025.
7. Where is Apoorva Mukhija from?
Apoorva was born in New Delhi, raised in Noida, Uttar Pradesh, with family roots in Shahabad Markanda, Haryana.
8. How tall is Apoorva Mukhija?
Apoorva Mukhija’s height is approximately 5 feet 6 inches (168 cm).
9. What did Apoorva Mukhija do?
Apoorva creates digital content, acts in web series and films, and models for brands. She’s known for her viral skits, comedy, and lifestyle content but faced controversy for her remarks on India’s Got Latent.
10. What is Apoorva Mukhija’s net worth?
Her net worth is estimated at ₹70–85 lakh in 2025, primarily from brand deals, social media, and acting.
11. What is Apoorva Mukhija’s education?
She holds a BTech in Computer Science from Manipal University, Jaipur (2018–2022).
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